Work · Launch campaign
Wildroot Skincare Launch
Launch strategy and creator content for a botanical skincare debut — 4.2× the launch-week revenue goal.
Wildroot had a beautiful product and zero audience. My job: build anticipation from scratch in eight weeks, then convert it in seven days.
We ran a three-act arc — founder story, ingredient education, then early-access rituals — with five micro-creators amplifying each act. Every piece of content pointed to one waitlist, and the waitlist got one honest email a week.
Launch week closed at 4.2× the revenue goal, with a 31% email conversion rate. The content system we built still runs their always-on marketing today.
| Client | Wildroot, botanical skincare |
|---|---|
| Year | 2025 |
| Scope | Launch strategy, content arc, creator coordination, waitlist emails |
| Results | 4.2× revenue goal · 31% waitlist conversion · 12k new followers |
