Work · Original series
The Morning Edit Series
A weekly slow-living series that grew my audience by 60,000 — and taught me everything I now teach about formats.
The Morning Edit started as an experiment: one calm, beautifully shot video every Sunday — a morning routine, a planning ritual, a small essay on creative life.
The format never changed, and that was the point. Viewers knew exactly what Sunday meant. Within a year the series passed 4 million cumulative views, added 60,000 followers, and — unexpectedly — became my best-performing sponsorship slot, because brands wanted to live inside something trusted.
It is also the clearest proof of what I teach: a repeatable format, published on rhythm, beats chasing trends every time.
| Project | The Morning Edit, weekly series |
|---|---|
| Run | 2025–2026, 52 episodes |
| Scope | Format design, filming, editing, publishing rhythm |
| Results | 4M+ views · +60k followers · 9 sponsored episodes |
