Work · Brand partnership
Harbor & Hue Home Collection
A six-part home lifestyle series that sold out the collection in three weeks.
Harbor & Hue, a small-batch home goods label, needed more than a one-off sponsored post for their spring collection — they needed a story.
We designed a six-episode arc: each piece styled in a real room, each video ending with a small ritual (morning coffee, Sunday reset). The series ran across Instagram and TikTok over three weeks, with a shared hashtag that invited the audience to show their own corners.
The collection sold out in 21 days. More importantly, the brand gained 18,000 new followers who arrived through story — not ads — and stayed for what came next.
| Client | Harbor & Hue, home goods |
|---|---|
| Year | 2026 |
| Scope | Concept, six videos, launch calendar, community hashtag |
| Results | Sold out in 3 weeks · +18k brand followers · 2.1M series views |
