Work · Ongoing collaboration
Linen & Lore Partnership
Two years as brand storyteller for a slow-fashion label — seasonal style series with heart.
Most brand deals last a month. Linen & Lore has lasted two years — because we never treated it like advertising.
Each season we produce a small collection of stories: how pieces are made, how they age, how real customers wear them on repeat. The content lives on my channels and theirs, and every season outperforms the last — proof that long-term storytelling compounds like interest.
It remains my favorite example of what happens when a brand trusts a creator with the narrative, not just the deliverables.
| Client | Linen & Lore, slow fashion |
|---|---|
| Run | 2024–2026, eight seasons |
| Scope | Seasonal storytelling, styling series, customer features |
| Results | 8 seasons · 3.4M series views · 41% repeat-purchase rate lift |
